Fashion Photography

Fashion Photography

Fashion photography is a type of photography that focuses on displaying clothing and many other items of fashion. Mostly conduced for advertising and inside magazines, fashion photography has, over time, developed its own aesthetic. Now, the clothes and fashions are enhanced by the presence of exotic accessories and locations. Fashion magazines such as Vogue, Vanity Fair and Elle hold hundreds of different images of new, old, returning fashion.


Fashion photography is everywhere - if not in magazines, then on our TV screens, on posters and even in shop windows. When it comes to fashion, it is not only about the advertising of the products, but also the photography. If shown in the correct way, the photography of the fashionable clothing is what will sell it in the end.

With this image, we can see a great example of how the fashion look while being worn, and how it looks while in the natural light of the outdoors.







However, in this image, the photogrpher has taken it in black and white, which makes viewrs focus more on the style of the fashion as oposed to the colours and how it looks in the light.

Besides the fashion itself, photographers also take into account the model who is wearing the clothes - usually ridiculously attractive and heavily made-up, almost as if to exaggerate the idea that the fashion will make you look flawless.


I believe fashion photography can be misleading depending on whether the photographer decides to take the image in colour or black and white. I also believe that the commonly used, beautiful models used to model the fashion in the photos provide an almost unrealistic approach towards the clothing, as the clothes may not necessarily suit everyone and has been purposely given to a chosen model to wear.